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The Wind From Craft Town 县域风物


 Subject 主题Time 时间 ｜ Location  地点
Project Overview 项目概述

The Wind From Craft Town

县域风物







Date & Time: Thursday, 15 May 2025, 10:00 AM – 2:00 PM
Location: V&A Museum Learning Centre Hochhauser Auditorium

时间：2025.05.15 10:00-14:00
地点：维多利亚与阿尔伯特博物馆学习中心霍克豪瑟礼堂



Organizer: The Research Institute of Better China Initiative of China Academy of Art
Initiators: Lu Chuan, Li Xiaoxin, Dr. Loucia Manopoulou
Planning: GyreCraft
Media Partners: Life Monthly, ROSA Magazine
Special Thanks: Cultural Section, Chinese Embassy in the UK

主办单位：中国美术学院美丽中国研究院
论坛发起人：卢川、李晓欣、Dr.Loucia Manopoulou
策划：环流
媒体合作：生活月刊、ROSA Magazine
特别鸣谢：中国驻英大使馆文化处
“The Wind From Craft Town” is an international cultural initiative launched during London Craft Week 2025. It is hosted by The Research Institute of Better China Initiative of China Academy of Art, curated by GyreCraft, and supported by the Cultural Section of the Chinese Embassy in the UK. The program aims to use local Chinese crafts as a medium to tell the unique stories of China’s regional cultures on a global stage, while exploring the role of craft in contemporary society, institutional innovation, and international collaboration. At the heart of the project is the concept of “Glocalization”—a global-local approach—which serves as a response to the World Craft Cities initiative of the World Crafts Council. It addresses how traditional crafts in China can maintain cultural resilience, enable contemporary expression, and foster institutional synergy in the face of globalization and technological transformation.The project emphasizes the “county” as a vital carrier of China’s cultural ecology. Drawing from the historical tradition of county gazetteers, it proposes a contemporary approach to local chronicles—or “fengwu zhi”—to build a network of cultural action rooted in place, connected globally through craft. Hosted at the Victoria and Albert Museum (V&A), the event brings together representatives from the art, design, academic, and industrial sectors in both China and the UK, creating a platform for cultural dialogue. The forum focuses on institutional collaboration and the exchange of experiences between typical craft cities in the UK—such as Farnham, Birmingham, and Sussex—and Chinese local practices in places such as Quanzhou, Jingdezhen, Liling, Qinghai, Yunnan, and Hong Kong.

The program also features special exhibition units, including showcases of Chinese craft revitalization practices, the Life Magazine folk art archives, and Sino-British craft narrative exhibitions such as “Following Objectss.” It emphasizes how craft can transcend materials, cultures, and generations, becoming a powerful mechanism for community building, ecological renewal, and cultural continuity. More than just a cultural exhibition, “The Wind From Craft Town” is an institutional and cultural innovation experiment based on craft. It demonstrates how local crafts can be integrated into broader strategies of contemporary social governance, green economy, and cultural diplomacy—transforming traditional craft into a globally resonant “future cultural language.”

“县域风物“是由中国美术学院美丽中国研究院主办、环流GyreCraft策划、并获得中国驻英国大使馆文化处支持的国际文化项目，于2025年伦敦手工艺周期间正式启动。这一巡游计划旨在通过中国地方手工艺为媒介，在全球范围内讲述中国地域文化的独特故事，并探索工艺在当代社会、制度创新与国际协作中的作用。该项目以“全球在地化”为核心议题，回应世界手工艺理事会“世界工艺城市”倡议，关注在全球化与技术变革背景下，中国地方工艺如何实现文化韧性、当代表达与制度协同。项目特别强调“县域”作为中国文化生态的重要承载体，从“县志”传统延伸出当代“风物志”实践路径，构建起以工艺为起点、立足地方、链接世界的文化行动网络。项目在V&A博物馆举办，汇聚中英两国艺术、设计、学术、产业等多领域代表，搭建文化对话平台。论坛聚焦中英典型工艺城市（如法纳姆、伯明翰、萨塞克斯）与中国地方实践（如泉州、景德镇、醴陵、青海、云南、香港）的制度协同与经验互鉴。同时推出特别展示单元，涵盖中国地方工艺再生实践、《生活月刊》民艺档案、《随物之旅》等中英工艺叙事展览。项目强调工艺如何跨越材料、文化与代际，成为推动社区共建、生态更新与文化传承的重要机制。“县域风物”不仅是一项文化展览，更是一场基于工艺的制度探索与文化创新实验。它展示了地方工艺如何融入当代社会治理、绿色经济与文化外交的整体战略，力求将传统工艺转化为一套具有全球影响力的“未来文化语言”。


On May 15, 2025, with the support of the Cultural Section of the Chinese Embassy in the UK, the international craft touring program “The Wind From Craft Town: County Craftscapes” was officially launched. The event is hosted by the Beautiful China Institute of the China Academy of Art and curated by the international craft innovation organization, GyreCraft. This marks the third international touring exhibition and academic dialogue organized by the Beautiful China Institute since 2024, and is a key component of the “2025 Beautiful China Overseas Exhibition Series.”The initiative also represents GyreCraft’s continued commitment to exploring China’s county-level culture and international craft ecosystems. It follows the debut of their first China-focused international pavilion project during London Craft Week in 2024 — “Echoes of the Maritime Silk Road: A Tale of Stone.” The aim is to bring local crafts — which embody regional culture, landscape, and artisanal heritage — onto the global stage. This new program’s first systematic presentation on an international platform signifies a major step forward in sharing China’s regional cultural identity with the world. As Lu Chuan, co-founder of GyreCraft, noted, “The Wind From Craft Town: County Craftscapes” is not only a response to the World Craft Cities initiative launched by the World Crafts Council (WCC-International), but also a locally rooted practice emerging from the Chinese context. It seeks to revisit and highlight the unique role of “locality” within China’s cultural structure, and to create a cross-cultural journey grounded in local experience and mediated through craft. Centered on the core theme “What is the Wind From Craft Town?” this touring exhibition explores how local Chinese crafts can retain their cultural uniqueness while achieving innovative and contemporary expression in the face of globalization and technological transformation. The theme strongly resonates with the World Craft Cities initiative started by the World Crafts Council in 2014, which recognizes the crucial contributions of local governments, artisans, and communities to global cultural, economic, and social development — and promotes a global network bound together by craft across borders and cultures.

2025年5月15日，在中国驻英国大使馆文化处的支持下，由中国美术学院美丽中国研究院主办、国际工艺创新机构环流GyreCraft策划，“The WindFrom Craft Town 县域风物”国际工艺巡游计划正式启动。这是美丽中国研究院自2024年起开展的第三次国际巡展与学术对话活动，也是“2025美丽中国海外特展系列活动”的重要组成部分。该活动也是环流GyreCraft自2024年伦敦手工艺周联合推出首个聚焦中国地方的国际展馆项目.(海丝回响:石头记)后，对中国县域文化与国际工艺生态的持续关注与行动，以期将承载地方文化、风土与工艺的在地手艺，带往世界的“码头”。而这一全新计划首次在国际平台上的系统呈现，标志着中国地域文化正在走向世界。正如国际工艺创新机构环流GyreCraft 的联合发起人卢川指出:“The Wind From Craft Town县域风物”的提出，不仅是对世界手工艺理事会(WCC-International)发起“世界工艺城市”(World CraftCities)计划的回应，也是一场从中国语境出发、立足地方经验的实践，旨在回访和重中“地方性”在中国文化结构中的独特意义。以期创造一个以地方经验为线索，以工艺为媒介的跨文化旅程。本次巡游以“何为The wind from craft town 县域风物 ”为核心议题，聚焦在全球化与技术变革背景下，中国地方工艺如何在保持文化独特性的同时实现创新表达与当代表达。这一议题与世界手工艺理事会（WCC-International）于2014年发起“世界工艺城市”（World Craft Cities）计划形成深度呼应。该倡议致力于表彰地方政府、手工艺人和社区在全球文化、经济与社会发展中的关键作用，并推动建立一个跨越地域与文化的、以手工艺为纽带的全球网络。




The Research Institute of Better China Initiative of China Academy of Art presented Local Samples: Revitalizing Chinese Craft in Place, using Song of the Earth: Chronicles of Beautiful China 2023 as a narrative thread. The project showcases five representative case studies from their nationwide research, highlighting craft practices that integrate artistry, social engagement, and sustainability. From the World Craft Atlas Initiative driven by Taoxichuan, to Natural Creation, which explores the transformation of rural crafts through contemporary design and industry integration; from reusing coffee grounds and bringing mythical “spirit beasts” of the plateau to global stages, to brand-led initiatives that support the enduring vitality of traditional craftsmanship—these cases reveal the multiple possibilities of embedding craft within ecological and social systems.

中国美术学院美丽中国研究院带来“在地样本：中国地方工艺的再生实践”，以《大地之歌·2023美丽中国纪事》为线索，遴选团队在全国调研的五个具有代表性的案例，展现兼具艺术性、社会性与可持续性的工艺探索。从陶溪川正在推动的世界手工艺术星图计划，到探索乡村手工艺当代表达与产业转化路径的“自然造物”，再到咖啡渣再利用、高原“灵兽”走向国际舞台，以及品牌支持传统技艺永续发展的实践路径，呈现工艺嵌入生态与社会的多重可能。







Life Magazine presents a reflection on its twenty-year journey of documenting grassroots craftsmanship across China, distilling its long-term exploration into the local narration of traditional culture, the contemporary expression of craft values, and the renewed vitality of folk art in everyday life.
From field research and craft aesthetics to editorial storytelling, the exhibition sketches a vision of “Folk Art China”—rooted in the present and extending toward the future. It reveals how folk crafts continue to grow and evolve within contemporary society, serving as a dual vessel of cultural memory and everyday aesthetics, and demonstrating their enduring relevance and redefined value today.

《 生活月刊》此次则带来其二十年记录民间手工艺的探索历程，凝练对传统文化的在地书写、工艺精神的当代表达以及民艺在日常生活中的重新激活。从地域采风、工艺美学到出版叙事，展览勾勒出一幅植根当下、延展未来的“民艺中国”图景，体现出民间工艺作为文化记忆与生活美学的双重载体，在当代社会语境中的持续生长与价值重构。







The UK section, Following Objects, features contemporary craft works from Farnham, Birmingham’s Jewellery Quarter, and Sussex, spanning mediums such as metal, ceramics, and glass. The exhibition explores how craft creates dialogue between regional culture, material language, and bodily perception.
Emphasising the ongoing revitalisation of local knowledge within contemporary contexts, Following Objects highlights the unique power of craft as a vessel for cultural storytelling, offering global audiences a lens through which to understand the creative ecology of place-based making in contemporary Britain.

英国单元《随物之旅》呈现来自法纳姆、伯明翰珠宝区与萨塞克斯的当代工艺创作，涵盖金属、陶瓷与玻璃等媒介，探讨工艺如何在地域文化、材料语言与身体感知之间建立对话。整个展览强调地方知识在当代语境中的持续活化，呈现工艺作为文化叙事载体的独特力量，为全球观众提供理解英国当代地方创作生态的一个切面。







Chinese and English audiences jointly participated in a traditional Chinese shadow puppetry experience, gaining an in-depth understanding of Chinese traditional crafts and immersing themselves in Chinese culture through hands-on activities

中英观众共同参与中国传统皮影文化体验，在动手的过程中深度了解中国传统工艺、感受中国文化The special exhibition “Where Hands Hold Light”, presented by Life Magazine, showcases two decades of subtle documentation on Folk Art China through three thematic sections: “Folk Art Map,” “Folk Aesthetics,” and “Cultural Vistas”

生活月刊呈现的《手上的朴光》特别展示现场，从“民艺地图”、“民艺美学”、“文艺景象”三个板块，呈现二十年间对民艺中国的微小记录
From left to right: Ms. Dong Kerong, Secretary of the Chinese Embassy in the UK; Dr. Xiaoxin Li, Curator of the China Collection at the V&A; Lu Chuan, Curator and Co-founder of the international craft innovation organization GyreCraft; Minister Counsellor Wang Yun of the Chinese Embassy in the UK; Dr. Stephen Nott, Director of the UK Craft Research Centre; and Mr. Gao Chu, Secretary General of The Research Institute of Better China Initiative of China Academy of Art

从左到右分别是:中国驻英国大使馆秘书董可容女士、V&A中国馆藏策展人李晓欣博士、策展人和国际工艺创新机构环流GyreCraft联合发起人卢川、中国驻英国大使馆王云参赞英国工艺研究中心总监斯蒂芬·诺特博士、中国美术学院美丽中国影像中心秘书长高初先生

The Tibetan antelope and orange fox hats by Padoba Nomads Professional Cooperative, Yushu, Qinghai, 2015; designed by the Sanjiangyuan Ecological Environment Protection Association Designers’ Alliance | Dai Mumu. Image courtesy of the Sanjiangyuan Ecological Environment Protection Association Designers’ Alliance

帕卓巴游牧民专业合作社的藏羚羊、橘色狐狸帽子，青海玉树，三江源生态环境保护协会设计师联盟|戴木木，2015年;图片由三江源生态环境保护协会设计师联盟惠允


British audience interacts with the exhibits on-site

英国观众现场与展品进行互动
Group photo of the speakers: from left to right are Ms. Jessica Wood, President of Sussex Craft Week, UK; Dr. Loucia Manopoulou, Senior UK Craft Curator and Director of Newlands House Gallery; Lu Chuan, Curator and Co-founder of the international craft innovation organization GyreCraft; Ms. Huang Haiying, Ceramic Researcher and Co-founder of Yrellag Gallery (HK); Dr. Xiaoxin Li, Curator of the China Collection at the V&A; Rebecca Skills, Head of Department at Birmingham City University School of Jewellery; and Penelope Luk, Creative Director of Crafts on Peel

演讲嘉宾合影:从左到右分别是英国萨塞克斯手工艺周主席杰西卡·伍德女士、英国资深工艺策展人和Newlands House Gallery总监卢西亚马诺普鲁博士、策展人和国际工艺创新机构环流GyreCraft联合发起人卢川、陶瓷研究学者和香港逸乐画廊联合创始人黄海瑛女士、V&A中国馆藏策展人李晓欣博士、伯明翰城市大学珠宝学院学科主任丽贝卡·斯基尔斯、飘雅活艺创意总监陆咏沁